The video was created for the 2024 Blue November campaign, a health awareness initiative focused on men’s well-being and prostate cancer prevention. My role was to design the lettering and develop the visual identity for the campaign, ensuring a strong and cohesive look that effectively communicates the campaign’s message and engages the audience. This involved careful attention to typography, color schemes, and imagery to align with the campaign’s goals of promoting awareness and encouraging preventive health measures.
